🧭 2. Corporate branding and brand image management

Designing brand identity for the organization and its subsidiaries

Assessing the current public image of the brand and its gap with the desired image

Developing internal and external branding programs

Consulting for building an employer brand

📣 3. Designing and implementing communication and media campaigns

Planning and implementing awareness, social responsibility, information and crisis campaigns

Professional communication with the media (Media Relations)

Preparing and publishing press releases, articles, interviews and announcements

Consulting in holding news events, press conferences and media meetings

📰 4. Media management and effective presence in the media space

Media analysis of the organization and key competitors (Media Monitoring & Analysis)

Designing a strategy for presence in traditional and digital media

Communication with reporters, journalists and industry influencers

Designing media planning (Media Planning) for advertising campaigns

🗣️ 5. Intra-organizational communications and communication culture management

Designing an effective internal communications system for employees (newsletter, portal, bulletin boards, etc.)

Implementing programs to promote empathy, synergy, and motivation within the organization

Holding meetings between managers and employees, programs to listen to employees’ voices, and two-way communication

Consulting in strengthening an organizational culture based on transparency and dialogue

📱 6. Organizational social media management

Designing a strategy for presence on social networks (LinkedIn, Instagram, X, Telegram, etc.)

Developing a content calendar for networks

Producing professional text, graphic, and video content

Analyzing and monitoring feedback and social media performance

🔄 7. Communication crisis management

Identifying and analyzing possible communication crisis scenarios

Developing a rapid response plan and response scenarios

Training organizational spokespersons and media simulation exercises

Managing the organization’s image in a crisis (Online Reputation Management)

🧠 8. Training and Empowering the organization’s public relations team

Training in content production, media expression techniques, principles of news writing and speeches

Developing negotiation skills, media crisis management and media interviews

Coaching and mentoring the public relations team and training in modern digital tools

✒️ 9. Designing public relations structure, processes and standards

Redesigning or creating an optimal structure for the public relations unit

Developing job descriptions, processes and executive instructions

Determining roles and charts for the PR team according to business goals

💼 Cooperation model with clients:

Project contract for designing a communication strategy and media campaign

Continuous consulting contract as a senior organizational communications consultant

Complete design and launch of a public relations department from scratch

Conducting professional public relations courses and bootcamps for the organization

🎯 Target customers:

Medium and large companies that lack strong or structured public relations

Organizations that need to promote their brand or deal with a media crisis

Companies that have entered a new market and need effective introduction

Collections that want to have stronger interaction with the media, customers and employees